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This year’s Salone del Mobile embraced the profound connection between light, matter, and human experience. With the evocative theme “Thought for Humans”, the communication campaign—led by New York artist Bill Durgin—reimagined the human body as part of the design process itself. His images explored the return to touch and materiality, capturing the intimate relationship between form, presence, and purpose.
“The new campaign celebrates a return to touch,” Durgin explained, “bringing attention back to the connection between the human body and design.”
We couldn’t agree more.
At Asset Interiors, we believe that spaces evolve with the people who inhabit them. They respond, adapt, and reflect our emotional and physical needs. This belief is at the heart of our philosophy: space becomes place—when design moves beyond aesthetics and becomes a source of connection, comfort, and creativity.
Our team found strong alignment with many of the insights from the Haworth 2025 Trend Report, which examined how emotion, colour, and ecological awareness are shaping design’s future. From the Dualities palette—pairing soothing pastels with shadowed depth—to materials like recycled polyester in the Cardigan Lounge, this vision of design is human, circular, and deeply felt.
To bring these reflections closer to home, we spoke with two of our team members at Asset Interiors, each offering a unique lens on design’s role today:
Aggeliki Tzamali, our longtime Brand Representative who attended Milan Design Week this year and represents Asset in conversations with architects and global partners and Tatiana Mylonaki, our Creative Content & Ideation Coordinator, who shapes our visual storytelling and showroom experiences daily.
You attended Milan Design Week this year. Was there a moment during your visit to Salone del mobile 2025 that felt especially human to you — an interaction, a space, or even a detail that made you feel connected beyond design?
During my visit to Milan Design Week 2025, one moment at Salone del Mobile felt especially human. Amid all the stunning installations and forward-thinking designs, I discovered a quiet space curated by a design team focused on promoting mental and physical well-being through design to create a world where people find joy in working.Inside a private room called “The Soul Bubble”, I sat in a chair embedded with sensors that visualized my mental state such us relaxation and focus levels in real-time through my seated posture. It was an experience designed to help visitors step back and become more aware of their minds and bodies. I had a conversation with one of the designers, who explained that their concept was built on two pillars: how we use time and space, and the quality of communication. Their goal was to enhance creativity and well-being through invisible elements – ones we often overlook in our daily lives.
What struck me the most was the challenge they undertook – to design for the fist time in the world a large-format textile printing technology that integrates sensors directly into fabric. The idea that your sofa could one day might respond to your energy with warmth, gentle movement, or subtle vibrations to boost your mood was both futuristic and deeply comforting. That moment reminded me how even the simplest object we touch can influence our emotions. Design, in this context, became a bridge — not only between aesthetics and function, but between people and their inner emotional world. With the integration of technology and AI, design is evolving into a new language for sensing, expressing, and supporting human feelings.
In your role at Asset Interiors, how do you integrate optimism and storytelling into your design philosophy, particularly through the use of color and showroom curation?
From my earliest days in design school, I’ve held the belief that design is both a driving force and a tool for creating a better, more beautiful daily life. This mindset continues to shape everything I do at Asset Interiors. Whether I’m curating the atmosphere of our showroom, designing an event experience, crafting visual content, or building a concept and voice for a brand project, my goal is to create something new that makes everyday life a little easier, a little more beautiful, a little better in every way.
Color plays a pivotal role in this process. I genuinely believe that the balance of colors in a space can shift the rhythm of your heartbeat. It affects how you feel in that exact moment. I’m drawn to the colors of the natural world: calming blues that echo the sky and sea, grounding greens, and earthy tones like beige and brown that feel like home. They carry a quiet strength, a sense of familiarity, of presence and peace. On the other hand, bold and vibrant colors like magenta, pink, red, or yellow energize us. They spark joy and excitement, like a wildflower field in full bloom. Every color has a feeling, and while that response can be personal, I believe nature’s palette speaks to something we all recognize.
Storytelling is at the heart of how I approach design—especially in the showroom. Each setup isn’t just a display of furniture; it’s a crafted scene that reflects how a space can feel, function, and inspire. Through layout, materials, light, and color, we tell stories about focus, comfort, collaboration, or calm—depending on what each piece is meant to bring into someone’s daily life. At Asset Interiors, design isn’t just about what you see; it’s about what you sense. The showroom becomes a living narrative that helps people imagine their own story within a space.
In a world that’s constantly evolving, design remains the steady link between people, spaces, and experiences. From the ideas born in Milan to the environments we shape every day, the essence stays the same: at the heart of it all is the human being – and that is the role of design. Not just to beautify the world, but to understand it, to evolve it, and ultimately, to make it more livable, functional, and meaningful.